Policies

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         Business Profile    Market Opportunity    Goals & Expectations

Business Profile

Vision:

Our vision is to go beyond just selling product. Our strategic intent is to “through our distribution partners, help make the dentists and denturists that have purchased our product successful and extremely effective at marketing, selling and servicing the UltraSuction solution”.

Shared values:

Our priority is to contribute to our client's success. Quality, people and technology are the cornerstones of our success. Our goal is to be a valued partner of our clients by helping them create competitive advantage through reduced operating costs, increased revenues, and enhanced client service.

Our philosophy and values guide us every day. The values we expect to be a part of distribution organization include:

Teamwork - Shared success and teamwork will dominate our approach to business. We will openly demonstrate a unity of purpose to all of our stakeholders.

Integrity - We will make all business decisions with a determination to do the right thing. We expect win-win relationships to be the foundation of our success.

Accountability - We all think and behave like owners. As an organization, a team, and as individuals, we act and take responsibility for our actions. We provide superior client service where our word is our bond.

Respect - We will treat our distributors, affiliates, clients, vendors and each other with the highest degree of dignity, equality and respect.

Quality - SureFitDentures services and products will be known for their reliability, innovation and competitive value. We ask for quality beyond our clients' expectations and we continuously seek ways to improve our services and products.

Business overview:

• SureFitDentures Inc. owns the rights to sell UltraSuction in both the Canadian and US markets.


• UltraSuction is a product that holds dentures firm and secure and was developed by the New Zealand company Biomedics (NZ) Limited www.ultrasuction.com.


• The product will be sold to consumers through distributors knowledgeable in the product capabilities.


• Distributors will sell to dentists and denturists either directly or through affiliates located in their territory.


• Demand push with individual consumers will be a secondary advantage of marketing initiatives.

Strategic direction:

1. Build and communicate a strong professional image as a specialized supplier of denture products.
   
2. Position ourselves as a niche focused business partner providing superior service and marketing support to our clients and distributors.
   
3. Increase market share by through a multi channel sales and marketing program.
   
4. Use web technology as the infrastructure to our sales and administration, providing the benefits of access to information, and speed and accuracy of product delivery and support.
   

Market goals:

Our message to the market will be one centred around….

“Providing peace of mind to patients and enhanced value to practitioners”

We anticipate doing this by :

• Delivering value as recognized by the patient client and practitioner
• Focusing on the quality of and support to the distributor/affiliate relationship

We anticipate revenue growth of 25 – 30% per annum with client satisfaction levels of 95% or better achievable in each year of our operation. Factors that we consider critical to our success in this regard include:

1. Professional image, strong brand recognition
2. Outstanding support to distribution channel
3. Profitable growth
4. Flawless product and product support

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Market Opportunity

Background

Biomedics NZ was established in 1991. Ultra Suction is a new product range and was launched in November 2004 selling into a country with a population of approximately 4 million.

The UltraSuction product was developed in New Zealand where 31% of the population wears dentures (approx 1.2 million). Their market research indicated that ¼ of denture wearers is likely to be dissatisfied with their dentures. New Zealand produces 360,000 dentures per annum with 170 Clinical Dental Technicians and around 2,000 dentists.

Amazingly, 500 Ultra Suction kits have been sold within the first 20 days of launching the product in New Zealand. Since then they are well on target to achieve annual sales of 10,000 units in a country with a population of only 4 million.

North American market

Some stats to provide an order of magnitude comparison with New Zealand and the potential market opportunity:

• The estimated population of USA is 293 million.
  
• We estimate that 31.5 million Americans wear full or partial dentures.
  
• After careful review, we have established 9 distribution territories in USA
  
• Each territory has a minimum of FIVE TIMES the market of New Zealand
  
• The estimated population of Canada is 32.5 million.
  
• Canada has 16,000 dentists, with 1,578 Denturists that produce probably 70% of the dentures in Canada.
  
• We have established 4 territories in Canada
  
• Each territory in Canada is at least equal to the market size of New Zealand

Market dynamics

With the demographics of today’s North American population, our goal is to provide a denture solution with UltraSuction that will help dentists and denturists using the product to increase their revenues and to enhance client satisfaction. SureFitDentures helps you to achieve these goals in two ways - by providing a revolutionary product, and by forming solid relationships with our distribution partners. Denture solution market opportunities have accelerated with the increase in client demands.

Our partner program

We are eager to enter into long-term win-win partnerships with qualified business enterprises.

Join with other dental practitioners in becoming a member of one of our partner programs. SureFitDentures Inc. is establishing strategic partnerships with a growing number of dentists, denturists, and dental supply companies across Canada and the USA.

No matter what your role is in providing denture patient care, explore the advantages SureFitDentures Inc. can provide to your practice or business and to your patient clients.

At the center of our partnership effort, our primary aim is to enable dentists and denturists to provide a value added service to their patient clients. Our role in addition to providing the product is to ensure our partners have all of the sales and marketing material necessary to be successful.

SureFitDentures Inc. has developed a distribution strategy that embraces the marketing strengths and capabilities of others. If you are an aggressive business oriented dental practitioner then we want to partner with you.

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Goals and Expectations

Objectives of the distributor program

• To create a win-win environment with our business partners that is focused on mutual long-term success.
  
• To increase our reach to the North American market by having regional businesses sell directly in the region.
  
• To ensure each Region achieves double digit growth and profitability by providing a marketing and sales support infrastructure.
  

Nature of partnerships

Distributor – This is the most comprehensive relationship with each distributor that is awarded the rights, will have a defined geographical area; there are 9 Regional Distributors in the USA and 4 in Canada. The Distributor likely will currently sell other dental products and will add UltraSuction as part of their offering.

Affiliate – This relationship is similar to an agency relationship. The role of the Affiliate would be similar to a salesperson. The affiliate is responsible to the Regional Distributor in which the Affiliate is located.

Qualification criteria for distribution partners

A shared vision, consistent business philosophies and complementary strengths. There is clear understanding regarding each other’s boundaries, and the driving forces of both our organizations are complementary. Measurable shared goals are developed, objectives are clearly defined, and there is an excellent clarity of purpose. The roles of each partner are clearly understood.

Operational processes exhibit a high degree of trust. Top executives from both companies are in contact regularly and support the goals of the partnership. We have excellent channels of communications at all levels. Key issues are raised early and acted on promptly.

Marketplace integrity and capability is excellent with a proven and positive reputation. There already exists a strong infrastructure to support the sales and marketing of denture solutions. This alliance will offer us a competitive advantage (best in class).

Willingness to partner and stick it out for the long term. A demonstrable track record with other “partnerships”. It will be recognized as a win-win with mutual gains from the alliance, with the operations, risks, and rewards being balanced.

Target markets are complementary. The partnership will provide us reach to a desirable geographical market segment, and to practitioners in the dental industry. The value of the alliance will be apparent to purchasers of our UltraSuction product.

Commitment to outstanding service is unequivocal. There is a willingness to sign a partnership agreement with performance standards on both sides.

Future growth prospects for them and for us with them are excellent. The current business portfolio and experience of the distribution partner provides the opportunity that is consistent with our strategic plan. There is a willingness, ability and commitment to meet quota expectations both for new sales and retention of the client base.

Financial strength and business acumen. Profitability is critical to success of any business. A track record of success of the distribution partner and the financial strength to invest in Regional marketing efforts will ensure target profit margins are achieved.

Joint market planning. As alliance partners we always explore new opportunities and market approaches together.